use all lower case letters.
//for all text in public facing mediums utilize only lowercase letters.
//the reason of this is to add a level of artistry to even the simple things such as text on our website, screens, emails, etc. it is also akin to the use of text as a utilitarian tool in mediums such as texting.
//this includes but is not limited to, names, cities, first letters of sentences, other proper nouns, and more.
//the exceptions are as follows
//in the use of holy names, Bible, Jesus, God, Holy Spirit, etc.
//in full paragraphs of four sentences or more, as to not impede the readability of the text.
use “+” instead of “&” or “and”.
//for all text in public facing mediums utilize the plus sign (+) instead of using the ampersand (&) or the word and. especially so in headlines, singular lines or text, or short two/three sentence paragraphs.
//the reason behind this is to add a modernity to our text.
//the exceptions are as follows
//in full paragraphs of four sentences or more.
//but only use “and”, and never use the ampersand (&) in it’s place
use “//” for bullet points.
//for all text in public facing mediums, when you are making lists, use two slashes “//” instead of using your standard bullet points “•” or dashes “-”.
//the reason behind this is to simply add a freshness to something that has become fairly standardized.
